What’s The Name ELEETE All About?
Why would anyone name a company ELITE and then spell it wrong? For some, they may believe that those of us who work here have a high opinion of ourselves and thus we are elitists. Clearly many of us drive fancy cars, wear suits, and work in an architecturally significant cool building. Others, see us as only working with ELEETE Real Estate . . . luxury high end homes. Our name suggests we work with only superior properties.
In both cases, the perception of our company name is not what we are about. At ELEETE Real Estate our name is about our mission to serve the customer, “To Provide Expertise and Deliver Excellence”. These two core fundamentals are the foundational pillars to what we are all about and if any of our agents fall short, I will just walk them into our Team Lounge and point to the wall. Providing Expertise and Delivering Excellence is about you the customer.
Additionally, our mission is not exclusive to high end homes. We aim to serve all price ranges and customers. From $150,000 condominiums to $7,000,000 ocean front glass houses, we are here to represent all of our clients with enthusiasm and passion. After three decades of service, we have seen buyers start with a $144,000 home and eventually move up to a $2.3 million estate. We have also served their parents as they downsize and their children as they set out to buy their first homes. It’s a cycle that we all live, enjoy, and feel fortunate to be a part of in our customers lives. The full circle of life.
So why is Elite, ELEETE? Well in 2007, I started Lee Davies Real Estate with the mission to build not the biggest, but the best real estate company in Portland. What I learned was that my colleagues wanted to be associated with a company name that was not a personal name and potentally confuse their clients that they were one of my assistants or employees. What they wanted was a name that would compliment their name. At the same time, LEE Davies Real Estate was a successful brand and it was important to make sure that the public and our existing customers realize that despite the company name change, it was the same people, the same values, the same mission, the same owner, the same color scheme, and for many years the same LD initials on the signs (they are gone now). We did everything we could to bridge the transition. The only change was the name. Lee Davies Real Estate became ELEETE Real Estate.
Last year we served nearly 500 families with our 40 agents, and proudly served many first time home buyers, and also sold dozens of million dollar estate homes. We are not a national franchise, we are a 100% local Portland based boutique that is uniquely operated like a true company. When you hire an ELEETE agent, you are not hiring one autonomous independent agent, but rather you are hiring our entire firm. Thank you for the opportunity.